Nike have partnered with 5 London creatives to launch ‘Air Max Reinvent’ in celebration of 25 years of the iconic Air Max silhouette.
The artists have created their own reinterpretations of some of the most influential sportswear products from the last 3 decades, taking influence from the sneakers designs, heritage Imagery and cultures from which the shoes were born.
Since 1987 it’s fair to say that the various Nike Air Max silhouettes have been an absolute must have in wardrobes of London. ‘Air Max Reinvent’ pays homage to the sneakers via the talents of London’s creative community by holding an exhibition featuring the reworks of artists Matt Box (watercolour), Bruno Drummond and Gemma Tickle (graphics), Rosy Nicholas (sculpture), Oscar Bolton Green (illustration) and Sam Coldy (graphics), showing their artistic translations of the Air Max 1, Air Max 90, Air Max 95, Air Max 97 and Air Max 2013.
Each of the five unique designs will be displayed at the Nike Air Max Reinvent exhibition at the Hoxton Arches from the 29th – 31st March 2013. Attendees will also be able to take away their own copy of the limited edition fanzine, which will feature a one of a kind, hand painted still from Matt Box’s Air Max 1 animation.