WELLGOSH | iLLSessions QnA With Dan Greengrass


We both had a little road trip to Leicester yesterday to find out its not only home to Walkers crisps and Gary Lineker’s dad, there is also a badboy streetwear store tucked away in the heart of the East Midlands that goes by the name of WELLGOSH.










In store there was a good presence of customers and  staff seemed to be kept busy by a constant flow of clientel, definitely  one of the busiest independents I have been to in a long time! Walking into store you can tell they’re veterans in the game, with buying on point with this seasons needs and a trainer display that would make some “sneaker heads” collections look minor.  WELLGOSH is a shop worth visiting.










Whilst lurking about we managed to catch up with StoreManager/Media Influencer and all round nice guy, Dan Greengrass and fired him our iLLsessions QnA, here is what he had to say:

• Who are you?

Daniel Greengrass

• Age?


• Where are you from?

Leicester born and bred

• What do you do?

Store Manager/Assistant Buyer/Shop-Boy Extraordinaire • Describe a day in your life.
My alarm goes off at 6.30am, I wake to the sound of “Sweet Child O’ Mine”; I like to let this play through. I drink a strawberry milk, a cup of Yorkshire gold then cleanse and ready myself for the day ahead.
Depending on the time of year, my day can vary. We have just started to see our first appointments for Spring/Summer, 14 and depending on the brand and where they are situated, these appointments are held in showrooms around the country or here in the store. Its always exciting to see what the brands we work with have come up with for future seasons and is great to meet new people from new brands that are just embarking on their careers in the industry.

• Favourite footwear?

I’ve been an Air Max 90 kid ever since my mum wouldn’t buy me a pair as a child, and they still hold a special place in my heart. I think the Hyperfuse Infrared from the back-end of last summer was a particularly nice release… Having said that, this summer you will mainly catch me flying through space in a pair of Volt Flyknit Racers.

• Favourite item of clothing?

Norse Projects Gustav Tracksuit

• What’s in your pockets/bag right now?

iPad Mini – iPhone 4s – Mulberry Wallet – New Parking Fine – Old Parking
Fine – £3.39 in small change – Keys – Rosary Beads – Opinel Penknife No.2.

• Last item you purchased?

Flyknit Racer Dark Charcoal

• Biggest fashion faux-par?

I think you mean faux-pas… No comment. (Well Spotted)

• Last time you got caught doing something wrong?

If you are any good at it you don’t get caught…. I’m an expert. Parking fines don’t count, I’ve already paid for the privilege to use our wonderful road system.

• 3 things you can’t live without?

Food, Water, Sleep

• 1 thing to do before you die?

Sail The Seven Seas. (Is that 7 things?)

• 1 secret about your city?

Leicester is dream waiting to happen… you just have to peer through the dirt to see the gold beneath.

• Biggest regret?

Voting in the last election… I’ll spoil my ballet next time.

• Suggest something for our followers to check out.



Pete Turner – for showing a young man old tricks.
Asylum Sneaker – for showing us love and support.
Kid Acne – for helping out in the early years of Gosh.
Kish Kash – for keeping his eye on the game outside the Big Smoke.
John at Rialtos – for cooking up the best greasy spoon all day erry day.
All the Leicester folk who have helped form our foundation over the last 25 years; staff and customers alike…. You know who you are.

• Anything you want to say before you leave?

We turn 25 this year so keep an eye on the pipeline, there is

something in














Thanks to WELLGOSH for hooking us up with a good sandwich joint,  and for the hopitality, click on the photos to see bigger images. Bigup

Authors Instagram : @bedfordcool


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