Happy Air Max Day!


It’s Air Max Day, kind of like christmas but for trainer lovers and there’s no santa claus!!

As we know, Nike introduced the Air cushioning in 1979 and we saw the release of the Air Max 1 in 1987, the first to reveal the bubble unit, a game changing event in trainer land, one that many didn’t believe could work without being punctured!


To celebrate Nike has rounded up 3 designers to bring some fresh silhouettes, OG designer, Tinker Hatfield with the Air Max 90 Ultra Superfly £190, with colour inspiration being taken from America and France.


Hiroshi Fujiwara adds the Air Max LD-Zero H £165, a Boston upper with a 2014 platform


and last but by absolutely no means least, Nike CEO Mark Parker adds the Air Max Ultra M £150, each available from Nike today!


For the iLL sessions to celebrate Air Max Day, we wanted to do a round up of our own. It’s a bit mean really, I could never choose just one pair of Air Max as my favourite, so we asked a few of our favourite trainer collectors, ‘What is your favourite silhouette and where did the love for Air Max start’?. The plan was to put this all in one post but there was so many replies, we’re going to be running our ‘Eat, Sleep and Breath Air’ feature all week! So watch out for those!


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