A Look Back At The Nike Air Abuku

wiedenkennedy-tokyo-lab-2

Abuku is an air max that some of you may not remember, an art piece made by Wieden + Kennedy Tokyo Lab for NIKE78, an art project inspired by Nike, created by Paul Jenkins.

The creatives were sent a pair of Nikes and asked to test their functionality and the Nike ABUKU was born! A fish tank moulded from the Air Max 2003 upper and set on the actual air filled soles.

What you can see from the relationship between a goldfish and air in this microcosm, a shoe, is the human society and the microcosm that contains it. It’s the relationship between the earth/nature and creatures, and the correlation between athletes and Nike, who contributes to the characteristics of the human body by giving air to shoes. That is the thinking behind the name of this art piece, the ABUKU (Japanese “BUBBLE”).

You can watch the video of how it was made below!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s