A Look Back At The Nike Air Abuku


Abuku is an air max that some of you may not remember, an art piece made by Wieden + Kennedy Tokyo Lab for NIKE78, an art project inspired by Nike, created by Paul Jenkins.

The creatives were sent a pair of Nikes and asked to test their functionality and the Nike ABUKU was born! A fish tank moulded from the Air Max 2003 upper and set on the actual air filled soles.

What you can see from the relationship between a goldfish and air in this microcosm, a shoe, is the human society and the microcosm that contains it. It’s the relationship between the earth/nature and creatures, and the correlation between athletes and Nike, who contributes to the characteristics of the human body by giving air to shoes. That is the thinking behind the name of this art piece, the ABUKU (Japanese “BUBBLE”).

You can watch the video of how it was made below!


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